In-store analytics will be revolutionized: retail analytics start-up Innorange got significant investment from Visit Intelligence
Driven by strong international growth Visit Intelligence Oy (Ltd), the supplier of total solutions for visitor analytics, has made a capital investment agreement of € 500,000 in Innorange Oy (Ltd) as part of the companies’ strategic partnership. The investment will ensure the seamless integration of Innorange’s mobile device observation technology and 3D computer vision analytics with the Visit® product portfolio. This package will further strengthen the position of Finland-based Visit Intelligence as a global pioneer in visitor analytics.
“The investment continues Visit’s strategy of expanding its competence from measuring visitor flow to holistic analysis of visitor behaviour in the retail sector in order to improve retailers’ profitability,” says Lauri Ruohonen, the CEO of Visit Intelligence Oy.
As the first result of this cooperation a new sensor Visit® OTOS was introduced at the MAPIC retail property trade fair in France. The IoT (Internet of Things) sensor utilises computer vision technology developed in Finland. It combines counting visitors and analysing visitor routes and visiting times. Visit® OTOS is the only sensor in the world as a single device also capable of creating anonymously gender and age profiles of customer bases and can be used to measure the occupancy rates of premises, illustrated with software-created heat maps. These performance indicators are used to improve customer satisfaction and the customer experience, as well as the sales and profitability of commercial premises.
In addition to the Visit® cloud service, the visitor information is also available in a more versatile manner through tighter integration to channel partners products utilising Visit® technologies
“When we surveyed technology actors globally, we found that the technology developed by ex-Nokia employees proved to be the best and most competitive solution. We believe that the fruits of our cooperation will in the near future revolutionise the way that people measure and improve profitability and the customer experience in commercial premises,” Lauri Ruohonen continues.
This strategic partnership with a pacesetter in visitor analytics will allow Innorange to deliver solutions to thousands of shops and shopping centres that already use Visit® visitor analytics.
“The measurement data Innorange produces will now be seamlessly available in Visit’s interactive reporting system, which we believe will best meet the requirements of the retail sector,” says Samuli Silanto, the CEO of Innorange Oy.
Thanks to the strategic partnership, customers of both companies will reap the benefits of the product and service solutions of both companies.
Visit Intelligence in brief
Visit Intelligence Oy (formerly Teknovisio Oy) produces solutions for analysing visitor volumes as well as visitor routes and behaviour in commercial premises.
Visit Intelligence analyses over 2 billion visitors every year. Globally more than 3 000 stores and shopping centers among others use Visit®. For example, about 60% of shopping centres in Finland use the Visit®. At the moment approximately 5 new stores are connected into Visit® system every day.
Visit® is a trademark owned by Visit Intelligence Oy.
Innorange in brief
Innorange Oy is a supplier of innovative measurement systems utilising location information. The solutions Innorange develops are used for customer analysis, not only in the retail sector, but also for measuring traffic flows and the behaviour of pedestrians.
Lauri Ruohonen, the CEO of Visit Intelligence Oy
Samuli Silanto, the CEO of Innorange Oy