PRIVACY STATEMENT
Innorange Oy ("we",
"us" and "our") is committed to protecting and respecting
your privacy.
We hope that this Privacy Statement
helps you understand what kind of information we collect and how we process that
information.
This Privacy Statement explains how our Customer Flow Management Services (“the Service”) operate, and describes some of
the technological safeguards we have adopted to ensure your privacy.
Our Service detects transmissions from
mobile phones and locates those mobile phones in a physical space. At no time
do we intercept or collect any personal information, including mobile phone
numbers. The names and details of individuals always remain anonymous to us.
Innorange Oy does not collect or store any
information about customers that would allow for the identification of
individuals; the information we collect or store is always anonymous
information.
Should you have any queries or questions
concerning our approach to privacy, please do not hesitate to contact us at info@innorange.fi
The information we collect
Our
Service allows us to observe the customer flow in the premises belonging to
any of our customers. This means the path you take as you move through the premises
of any of our customers.
The
Service works by detecting radio signals from your mobile phone. These radio
signals are detected by a number of our sensor units placed within the
premises. This allows us to determine your path through the premises.
Importantly, the information we collect or store is always anonymous and does
not allow us to identify you personally.
Please
note and rest assured that our sensor units do not allow us to do any of the following:
i) obtain
your telephone number,
ii) listen to
any of your calls,
iii) read any
SMS or other messages read or sent by you, or
iv) log
details of any calls or SMS or other messages made or received by you.
The information received does not allow us to identify you or any group
of individuals.
How we use the information
The
anonymous information we gather is securely transmitted from the premises to
our ICT system. The information is then aggregated and analysed, and these
mathematical and statistical analyses results are presented to our customer.
The
resulting information may be used for a variety of purposes, including but not
limited to the following:
• Improved
customer services – the information helps our customers decide how to
deploy their staff to meet customer service requirements. For example, we can
estimate the occupancy rate of the service points and identify the times when
more staff are required.
• Improved
operational design - understanding the flow of people in our customers’
premises means we can help our customers improve their business operations for the
benefit of smoother customer services.
• Marketing
- the information can help our clients design and plan marketing and
advertising within their premises.
Anonymous information – you cannot be identified by our Service
In the
development of our Service we have ensured that you cannot, at any time, be
personally identified as a result of the time spent in our customers’ premises.
The Service detects mobile phone signals that are further instantly mixed with
a mathematical code that generates an anonymous numerical code. This numerical
code contains no personal information. This anonymous numerical code is used
only for the mathematical and statistical analyses for our services and it is
not practicably possible for you to be identified personally by this process.
Furthermore,
your privacy is protected by the following:
• Security
- our sensor units are secure and are accessible only by our highly trained
personnel.
• Anonymous
data - the analysis of the information obtained by our Service is provided
to each customer in anonymous, aggregated form only.
• Information
presented to our customers - the results of mathematical and statistical
analyses are presented to our customers in a form that does not include any
personal information. It is therefore impossible for you to be identified by
our operating procedures.
We recognise our responsibility to protect the information we gather. We take
precautions that include administrative, technical and physical measures to
safeguard this information. We are also committed to not accessing any
information that would allow us, or a third party, to link anonymous information
with any other data or information that would allow you to be identified; for
example, images from a customer’s CCTV system.
Privacy Statement updates
From time
to time, we may update this Privacy Statement with a notice on this home page.
We recommend that you visit this Privacy Statement from time to time to learn about
any such changes.
If you
have any questions concerning our Privacy Statement, please feel free to
contact us:
Mail address:
Innorange Oy
Valimotie 13 A
FI-00380 Helsinki
FINLAND
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